Over the years, so many families were using the Magic Bullet to make homemade baby food that the Magic Bullet Development Team decided to create “a complete baby food making system” and the Baby Bullet idea was born.
The timing couldn’t have been better, because more and more families were interested in making homemade baby food, but most felt it was too hard or too time consuming. So we met with families, had focus groups with parents and grandparents, studied all of the baby food making products that were out there and spent our days and nights researching the best and safest plastics, the most user-friendly storage accessories and everything we could in order to create the easiest, most efficient baby food making system possible.
From that point, we worked on creating the techniques to create the perfect baby food consistency for Stage One, Stage Two and Stage Three foods. It seemed like we were all done, until we realized the most important piece was still missing – a comprehensive guide that tells you exactly what, when and how much to feed your baby at every stage of development. That’s when we started cracking on theEverything You Need to Know to Feed Your Baby the Best Food Possible book.
And there you have it! The complete baby food making system was ready for hardcore mom testing. We had a wonderful time, met some adorable babies and got some great real-world feedback from our mommy (and one daddy) testers.
The Baby Bullet product rolled out in December 2010. We couldn’t be more proud of this product. (So much so that I’m allowing you to see this goofy picture of me at Bed Bath and Beyond on the day it hit the shelves there!) It has been a joy to watch our Facebook community grow – we’re at 76,049 likes at this very moment (June 2011) – and the best part is how you guys help each other out! Half the time, we can’t respond quickly enough to questions before someone else does. You’ve got each other’s backs and are so quick to respond with amazing bits of wisdom and caring advice. Thank you for enjoying this product as much as we do. Please enjoy our new blog – Puree Living. We want this to become the one-stop-shop that makes it easy for you to fully embrace the Baby Bullet lifestyle through great ideas, great information and great articles. Thank you so much for being a part of this wonderful community.
Elynn- The Baby Bullet Brand Manager